Bright Green Environmentalism
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Bright green environmentalism is an ideology based on the belief that the convergence of
technological change Technological change (TC) or technological development is the overall process of invention, innovation and diffusion of technology or processes.From ''The New Palgrave Dictionary otechnical change by S. Metcalfe.  •biased and biased techno ...
and
social innovation Social innovations are new social practices that aim to meet social needs in a better way than the existing solutions,Howaldt, J./ Schwarz, M"Social Innovation: Concepts, research fields and international trends" IMO international monitoring, 201 ...
provides the most successful path to
sustainable development Sustainable development is an organizing principle for meeting human development goals while also sustaining the ability of natural systems to provide the natural resources and ecosystem services on which the economy and society depend. The ...
.


Origin and evolution of bright green thinking

The term ''bright green'', coined in 2003 by writer
Alex Steffen Alex Steffen (born 1968) is an American futurist who writes and speaks about sustainability and the future of the planet. He emphasizes the importance of imagining persuasive, positive possible futures: "It's literally true that we can't build ...
, refers to the fast-growing new wing of
environmentalism Environmentalism or environmental rights is a broad Philosophy of life, philosophy, ideology, and social movement regarding concerns for environmental protection and improvement of the health of the environment (biophysical), environment, par ...
, distinct from traditional forms. Bright green environmentalism aims to provide prosperity in an ecologically sustainable way through the use of new technologies and improved design. Proponents promote and advocate for
green energy Energy is sustainable if it "meets the needs of the present without compromising the ability of future generations to meet their own needs". Most definitions of sustainable energy include considerations of environmental aspects such as greenh ...
, electric automobiles, efficient manufacturing systems, bio and
nanotechnologies Nanotechnology, also shortened to nanotech, is the use of matter on an atomic, molecular, and supramolecular scale for industrial purposes. The earliest, widespread description of nanotechnology referred to the particular technological goal o ...
,
ubiquitous computing Ubiquitous computing (or "ubicomp") is a concept in software engineering, hardware engineering and computer science where computing is made to appear anytime and everywhere. In contrast to desktop computing, ubiquitous computing can occur using ...
, dense urban settlements, closed loop materials cycles and sustainable product designs. ''One-planet living'' is a commonly used phrase. Their principal focus is on the idea that through a combination of well-built communities, new technologies and sustainable living practices, quality of life can actually be improved even while ecological footprints shrink. The term ''bright green'' has been used with increased frequency due to the promulgation of these ideas through the Internet and recent coverage in the traditional media.


Dark greens, light greens and bright greens

Alex Steffen Alex Steffen (born 1968) is an American futurist who writes and speaks about sustainability and the future of the planet. He emphasizes the importance of imagining persuasive, positive possible futures: "It's literally true that we can't build ...
describes contemporary
environmentalist An environmentalist is a person who is concerned with and/or advocates for the protection of the environment. An environmentalist can be considered a supporter of the goals of the environmental movement, "a political and ethical movement that se ...
s as being split into three groups, ''dark'', ''light'', and ''bright'' greens.


Light Green

''Light greens'' see protecting the environment first and foremost as a personal responsibility. They fall into the transformational activist end of the spectrum, but light greens do not emphasize environmentalism as a distinct political ideology, or even seek fundamental
political reform Reform ( lat, reformo) means the improvement or amendment of what is wrong, corrupt, unsatisfactory, etc. The use of the word in this way emerges in the late 18th century and is believed to originate from Christopher Wyvill's Association movement ...
. Instead they often focus on environmentalism as a
lifestyle Lifestyle often refers to: * Lifestyle (sociology), the way a person lives * ''Otium'', ancient Roman concept of a lifestyle * Style of life (german: Lebensstil, link=no), dealing with the dynamics of personality Lifestyle may also refer to: Bu ...
choice. The motto "Green is the new black" sums up this way of thinking, for many. This is different from the term ''lite green'', which some environmentalists use to describe products or practices they believe are
greenwashing Greenwashing (a compound word modeled on " whitewash"), also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aim ...
.


Dark Green

In contrast, ''dark greens'' believe that environmental problems are an inherent part of industrialized,
capitalist Capitalism is an economic system based on the private ownership of the means of production and their operation for profit. Central characteristics of capitalism include capital accumulation, competitive markets, price system, priva ...
civilization, and seek radical political change. Dark greens believe that currently and historically dominant modes of societal organization inevitably lead to
consumerism Consumerism is a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts. With the Industrial Revolution, but particularly in the 20th century, mass production led to overproduction—the su ...
,
overconsumption Overconsumption describes a situation where a consumer overuses their available goods and services to where they can't, or don't want to, replenish or reuse them. In microeconomics, this may be described as the point where the marginal cost of ...
,
waste Waste (or wastes) are unwanted or unusable materials. Waste is any substance discarded after primary use, or is worthless, defective and of no use. A by-product, by contrast is a joint product of relatively minor economic value. A waste prod ...
, alienation from nature and
resource depletion Resource depletion is the consumption of a resource faster than it can be replenished. Natural resources are commonly divided between renewable resources and non-renewable resources (see also mineral resource classification). Use of either ...
. Dark greens claim this is caused by the emphasis on economic growth that exists within all existing ideologies, a tendency sometimes referred to as ''growth mania''. The dark green brand of environmentalism is associated with ideas of
ecocentrism Ecocentrism (; from Greek: οἶκος ''oikos'', "house" and κέντρον ''kentron'', "center") is a term used by environmental philosophers and ecologists to denote a nature-centered, as opposed to human-centered (i.e. anthropocentric), sys ...
, deep ecology, degrowth, anti-consumerism,
post-materialism In sociology, postmaterialism is the transformation of individual values from materialist, physical, and economic to new individual values of autonomy and self-expression. The term was popularized by the political scientist Ronald Inglehart in ...
, holism, the Gaia hypothesis of James Lovelock, and sometimes a support for a reduction in human numbers and/or a relinquishment of technology to reduce humanity's effect on the
biosphere The biosphere (from Greek βίος ''bíos'' "life" and σφαῖρα ''sphaira'' "sphere"), also known as the ecosphere (from Greek οἶκος ''oîkos'' "environment" and σφαῖρα), is the worldwide sum of all ecosystems. It can also ...
.


Contrast between Light Green and Dark Green

Jonathan Bate Sir Andrew Jonathan Bate, CBE, FBA, FRSL (born 26 June 1958), is a British academic, biographer, critic, broadcaster, poet, playwright, novelist and scholar. He specialises in Shakespeare, Romanticism and Ecocriticism. He is Foundation Profes ...
in ''The Song of the Earth'' feels that usually there will be deep divisions in a theory. He feels that one group is “light Greens” also known as “environmentalists” who see protecting the environment first and foremost as a personal responsibility. The other group is “dark Greens” also known as “deep ecologists”. In contrast, they believe that environmental problems are an inherent part of industrialized civilization, and seek radical political changes. This can be simply stated as “Know Technology” vs “No Technology”. (Suresh Frederick in ''Ecocriticism: Paradigms and Praxis'')


Bright Green

More recently, ''bright greens'' emerged as a group of environmentalists who believe that radical changes are needed in the economic and political operation of society in order to make it sustainable, but that better designs, new technologies and more widely distributed social innovations are the means to make those changes—and that society can neither stop nor protest its way to sustainability. As Ross Robertson writes,


International perspective

While bright green environmentalism is an intellectual current among North American environmentalists (with a number of businesses,
blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order s ...
s,
NGO A non-governmental organization (NGO) or non-governmental organisation (see spelling differences) is an organization that generally is formed independent from government. They are typically nonprofit entities, and many of them are active in h ...
s and even governments now explicitly calling themselves ''bright green''—for instance, the City of Vancouver's strategic planning document is called "Vancouver 2020: A Bright Green Future"), it is in Northern Europe, especially Scandinavia, Germany, the Netherlands and the United Kingdom, that the idea of bright green environmentalism has become most widespread and most widely discussed. For instance, the official technology showcase and business expo for the 2009 United Nations Climate Change Conference in
Copenhagen Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...
was called Bright Green in reference to this idea, while the Danish youth climate activism movement is called Bright Green Youth.


See also

* Biomimicry * Eco-innovation *
Ecological modernization Ecological modernization is a school of thought that argues that both the state and the market can work together to protect the environment.Mol, A.P.J, G Spaargaren, and D.A Sonnenfeld. “Ecological Modernization Theory: Taking Stock, Moving For ...
* Ecomodernists * Efficient energy use *
Environmental technology Environmental technology (envirotech) or green technology (greentech), also known as '' clean technology'' (''cleantech''), is the application of one or more of environmental science, green chemistry, environmental monitoring and electronic devi ...
*
Hydrogen economy The hydrogen economy is using hydrogen to decarbonize economic sectors which are hard to electrify, essentially, the "hard-to-abate" sectors such as cement, steel, long-haul transport etc. In order to phase out fossil fuels and limit climate ch ...
*
Post-scarcity economy Post-scarcity is a theoretical economic situation in which most goods can be produced in great abundance with minimal human labor needed, so that they become available to all very cheaply or even freely. Post-scarcity does not mean that scarc ...
* Prometheanism *
Renewable energy commercialization Renewable energy commercialization involves the deployment of three generations of renewable energy technologies dating back more than 100 years. First-generation technologies, which are already mature and economically competitive, include b ...
*
Solarpunk Solarpunk is a literary and artistic movement that envisions and works toward actualizing a sustainable future interconnected with nature and community. The "solar" represents solar energy as a renewable energy source and an optimistic vision of t ...
*
Technogaianism Technogaianism (a portmanteau word combining "techno-" for technology and "gaian" for Gaia philosophy) is a bright green environmentalist stance of active support for the research, development and use of emerging and future technologies to help ...
*
Viridian design movement The Viridian Design Movement was an aesthetic movement focused on concepts from bright green environmentalism. The name was chosen to refer to a shade of green that does not quite look natural, indicating that the movement was about innovative de ...
*''
Whole Earth Discipline ''Whole Earth Discipline: An Ecopragmatist Manifesto'' is the sixth book by Stewart Brand, published by Viking Penguin in 2009. He sees Earth and people propelled by three transformations: climate change (global warming), urbanization and biotech ...
'', a 2009 book by Stewart Brand


References


External links

* *
The Viridian Design Movement
{{Environmentalism Environmentalism Green politics Ecomodernism